http://www.1up.com/do/newsStory?cId=3151823
$59 per game isn't expensive enough!
Here's your mission, should you choose to accept it. Make a football computer game. Bundle game controllers if necessary. Sell it for $40 or less. Maybe make it a free download with a small monthly fee instead. Keep selling it until the NFL realizes they are tools and offers you a license. If that happens, it's possible the consoles will never recover.