processors

Post by **Jonathan** » Tue Sep 23, 2003 6:42 pm

Apparently, there's a marketing concept called the Triple Burger Theory. It goes like this. Sell your customers a single, a double, and a triple burger. Almost nobody wants a triple burger because it's kinda ridiculous. However, now that you sell a triple burger, more of your customers will decide to upgrade to a double. The double is more acceptable by comparison to the triple.

quantus · Post by **quantus** » Tue Sep 23, 2003 7:21 pm

makes sense to me. The single $1 or less burger is almost always the most cost effective thought.

VLSmooth · Post by **VLSmooth** » Tue Sep 23, 2003 7:34 pm

Mmm... Wendy's Junior Bacon Cheeseburger for 99 cents...

Post by **Jonathan** » Tue Sep 23, 2003 9:40 pm

Agreed.

quantus · Post by **quantus** » Wed Sep 24, 2003 1:47 am

I miss having letuce or tomato though :-\